As
sad as it is to say, times have changed and financial matters have
been put before the enjoyment of supporters. Ticket costs have
reached a disgusting high, pricing out a large number of fans who
have to be content with watching their chosen game on the TV or
illegally via a free live stream.
It
is clear that football has evolved from recreational entertainment
into a business. Clubs are intent on sucking their die-hard
supporters dry to watch 22 individuals kick a ball around for an hour
and a half. The protests of Manchester City and Liverpool fans during
their February encounter is proof of this. A jointly-held banner
displaying the slogan ‘”£nough is £nough’ is an emotive
message to those at their respective team’s hierarchy. Will they
listen? Probably not, why should they?
The
question now is, can the working class afford to still be followers
of the world’s most popular sport? At the way inflation is going,
the answer is no. According to this writer's research into ten London
football teams using sources from the BBC and official club websites,
the average price of a league ticket in English football is £41.90,
which is the equivalent of paying 47p per minute. Some fans would be
content about splashing the required amount of cash to watch top
quality players, but the fact is that only a small minority of
football across England can be considered world class. Paying £23 to
watch Brentford at home is not most supporter’s idea of value for
money.
Ticket
prices are not the only essentials that are on the up financially.
Merchandise is crucial to the football fanatic’s day out and
everyday life. QPR fans would have to pay £60.99 to have a half time
pie and be decked out in the latest kit and scarf, on top of the £40
cost for a ticket. You’d think that empty pockets would be less
common in the lower leagues, but expenditure is still rather high.
Followers of Championship side Millwall would have to pay £53.98 for
the same day out, including the £28 ticket.
The
most expensive ticket in the country belongs to Arsenal at a whopping
£127, whilst the cheapest in the sample was fellow North Londoners
Barnet at a somewhat more reasonable £14. The question football fans
must be asking themselves is the football at the Emirates £113
better than games played at Underhill. For a typical working man,
£127 is going to be a significant dent in the monthly wage, and
prices like those would probably be considered criminal by many.
The
overpricing doesn't stop there. Out of all the London teams in the
sample, not one of them charge under £3.00 for a pie, costing
significantly more than the same refreshment at your local
supermarket. The priciest pies belong to White Hart Lane who charge
£3.70 for their pre-match delicacy. One most assume that the most
premium of horses are involved in the ingredients.
Following
the recent reports of match fixing combined with the current economic
downturn, it may come across some chairmen’s minds that fans might
actually start abandoning and boycotting matches over these issues.
Therefore, in order to restore some dignity to this already corrupt
sport, lower prices from the official club store to the ticket office
would seem like a plausible idea.
Whether
those at the top of the football pyramid will see it in this light
remains to be seen.